Funterest
A physical activity planner & information sharing platform
Overview
Only 20% percent of people do workout daily or at least 5 times a week.There are 70% of people who are lacking exercise in USA.Because of this people are facing anxiety problems and several diseases.So, we conducted research to know major reasons and further worked on the solution.
Team
Maryam,Me
Duration
5 weeks
Problem Statement
Lack of physical activity due to sedentary lifestyle, increase of people using social media and not having friends to do activity with.
My Tasks
User Research, Questionnaire collection,User story
Competitor Matrix ,Persona Analysis
Video shoot/Edit, Stroryboarding ,low-fidelity wireframing, Empathy Map ,Information Architecture and
Why funterest ?
-
01
The app aims to increase the percentage of people physical activities that has been decreased due to the virtual social networking.
-
02
As people are suffereing from several diseases due to inactivity funtrest could potentially change ones lifestyle from sedentary to active.
-
03
The app features for group activity aim to be accessible regardless of fitness level and provide people with the knowledge and confidence to be able to exercise in a group.
Quantitative Analysis
To start the project, we wanted to understand more about why funterest is important to users and what it can offer. Through research process, we discovered:
70%
People like to do activity together with people or friends
20%
engaged in sports and excercise every day according to Bureau of Labor Statistics
30%
presented symptoms of moderate/severe depression.
23.3%
displayed moderate/ severe anxiety symptoms.
Video Promo
Interview Analysis
We conducuted interviews and surveys to understand and analyse the user needs,problems and reasons.We would like to know about their phyiscal activity routine and reasons if they are not doing any physical activity.We want to know their experience if they used any app before and their opinion on the meet up or fitness apps.
60%
We interviewed 60% of men ans 40% women in public places and YMC
69%
People who donot go out for physical activity
74%
People feel alone to go out and play or do activities
82%
Like to do outdoor activity with stranger and like to meet new people
App Brainstorming
Affinity Map
Mood Board
Based on this why, we came up with a design mood board reffering some words like energetic, socially engaging, calm, and healthy.
Logo
fun + interest
There is a specific logo for small sizes and should be used when the logo is rendered at a size between 50px wide and 90 px wide
The funterest logo is composed of a happy face and a logotype set in Open Sans SemiBold. The happy face symbol is composed of simple geometric shapes and a primary color. The symbol can be extracted and used as graphic elements. The horizontal logo is the primary logo and should be used in most instances. Avoid using at small sizes, as it can become illegible.
One-color use
The one-color logo should be used only on photographs and color backgrounds whitin the funtrest color palette.
The one-color logo should be only on black and white colorways.
If using a darkblue background, we strongly prefer to use the full-color logo with white typeface. However, if design limitations conflict with this, then the logo should apeear in white on dark blue.
Illustration Style
Video Script
Story Boarding
Customer Journey Map
Interactive Prototype
Gestures let users interact with screen elements using touch.
Outgoing elements exit the screen
Incoming elements enter the screen
Persistent elements start and end on screen
What I learnt
Taking interviews from a broad range of individuals and surveying a larger number of people allowed us to look at their insights at various stages of the project and understand users' pain points and needs. This project taught me how to create and edit videos for user scenarios. I learned how to promote our project by making a promotional video for it. I learned how to add interactions to the prototype so that it appears to be a real working app.
Next steps
I worked on watch design in other project but our target was to do that in the time frame of 5 weeks of app design.