Overview
My Role
Logo Design
Research
Wire framing
Prototype
PAIN POINTS
Difficult to find the products they need quickly as there are variety of products in the market.
Running around the Kroger to find the products.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal
Satisfaction of different aspects about supermarket (2019-2020)
89% of consumers surveyed want grocery stores to make checkout faster and 83% want to make shopping faster.
35% of male and 65% female goes to the market.This shows that women are target groups.
Expectations of costumers on grocery stores to make shopping a better experience.
What I learnt
Kroganic is my first user experience design case study. In this project, I was introduced to various terms of Ui / ux design and the process of working on them. I learned how to create personas, conduct research, create scenarios, and prototype. I learned about the various stages of prototyping. I gained valuable experience working with a diverse group of students from different countries.
Next Steps
As everyone on the team's first project, we got stuck and were unsure what to do. Perhaps we talked with the professor or fellow students at the time to get to know each other better. That could have aided us in accomplishing better in our project.